Which of the following is a characteristic of the decline stage of the product life cycle?
A) competitors enter the market
B) sales are typically due to the need to replace a worn-out product
C) the product is replaced by a competing product
D) sales are just beginning to build
E) product sales continue to climb

Question

Quizplus · Accepted Answer

The decline stage of the product life cycle is characterized by a decrease in sales as the product is replaced by a competing product or new technology. Competitors may have already entered the market at this stage, but they are not the defining characteristic. Sales are not beginning to build, as this is the decline stage, and sales continuing to climb would indicate a growth stage, not decline. Sales due to the need to replace a worn-out product would be more characteristic of the maturity stage.

Which of the Following Is a Characteristic of the Decline