A marketing company goes to social networking sites to find people who may like a certain product. They then try to link online data to people's screen names and email addresses and then send these people targeted advertising. This process is which form of advertising?
A) product placement
B) cookies
C) scraping
D) consumerism

Question

Quizplus · Accepted Answer

Scraping refers to the process of extracting data from websites. In this context, the marketing company is scraping social networking sites to gather information on potential customers to target them with advertising. This is different from product placement, cookies (which are used to track user behavior on websites), and consumerism (which is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts).

A Marketing Company Goes to Social Networking Sites to Find