What form of advertising relies on targeting people based on their prior purchasing patterns?
A) product placement
B) stealth advertising
C) behavioral targeting
D) commodification

Question

Quizplus · Accepted Answer

Behavioral targeting relies on collecting data on a person's prior purchasing patterns and using that information to serve them targeted ads. Product placement involves placing a product within a TV show or movie, while stealth advertising involves promoting a product or service without the viewer realizing it is an advertisement. Commodification refers to the process of turning goods or services into commodities that can be bought and sold.

What Form of Advertising Relies on Targeting People Based on Their