Why is it difficult for researchers to truly determine people's level of media use?
A) There is no such thing as a "typical" media user.
B) Most people under-report their media use because they simply are not aware of all the media surrounding them.
C) Most people over-report their media use because they want to appear to be as "tech-savvy" as the media portray Americans to be.
D) None of the answers are correct.

Question

Quizplus · Accepted Answer

It is difficult for researchers to truly determine people's level of media use because most people under-report their media use due to lack of awareness of all the media surrounding them. They may not think to count every time they check their phone or use a computer, for example, leading to inaccurate self-reporting.

Why Is It Difficult for Researchers to Truly Determine People's