Which of the following represents a reason for a firm's use of personal selling promotions?
A) It is the only form of selling that works.
B) It provides a personal link between the seller and the buyer.
C) The salesforce has the capability of contacting the greatest number of potential customers.
D) Personal selling provides the lowest promotional costs per contact.
E) Sales promotions must be convenient and accessible when the purchase decision is made.

Question

Quizplus · Accepted Answer

Personal selling promotions provide a personal link between the seller and the buyer, which can be more effective in building relationships and meeting the specific needs of customers. While personal selling may not be the only form of selling that works, it can be a valuable tool in a firm's promotional mix. The salesforce may not be able to contact the greatest number of potential customers, as advertising and other promotional methods may reach a larger audience. Personal selling also tends to have higher promotional costs per contact compared to some other methods. Sales promotions being convenient and accessible when the purchase decision is made is a consideration for promotional strategy, but it is not directly related to personal selling as a promotion method.

Which of the Following Represents a Reason for a Firm's