Mass customization is an important production method to marketers because
A) it promotes loyal customers.
B) it allows marketers to provide products that satisfy specific needs of consumers.
C) it speeds the production cycle, providing time utility to customers.
D) its focus on delivering quality products leads to customer satisfaction.
E) it ensures profitability.

Question

Quizplus · Accepted Answer

Mass customization allows marketers to tailor their products to meet the specific needs and preferences of individual consumers, leading to higher customer satisfaction and loyalty. Additionally, this approach often leads to increased profitability as customers are willing to pay a premium for personalized products.

Mass Customization Is an Important Production Method to Marketers Because