Which element of the marketing mix is illustrated by the use of premiums, trading stamps, and coupons meant to encourage consumers to buy more of a product?
A) Price
B) Promotion
C) Production
D) Place
E) Productivity improvements

Question

Quizplus · Accepted Answer

The use of premiums, trading stamps, and coupons are all promotional tactics used to encourage consumers to purchase more of a product. They are incentives that are added to the existing product, but do not affect its price, production, or place of distribution. Therefore, the correct element of the marketing mix being illustrated is Promotion.

Which Element of the Marketing Mix Is Illustrated by the Use