In the context of Noriaki Kano's classification of customer needs, _____ refer to those needs that are expected in a product or service.
A) satisfiers
B) delighters
C) dissatisfiers
D) exciters

Question

Quizplus · Accepted Answer

Dissatisfiers, according to Noriaki Kano's model, are basic needs that customers expect to be fulfilled. If these needs are not met, customers will be dissatisfied.

In the Context of Noriaki Kano's Classification of Customer Needs