Which segment of the market tends to adopt technology only after strong evidence shows that the value of adoption is greater than the cost of adoption and that other customers have adopted the technology successfully?
A) innovators
B) late majority
C) early majority
D) early adopters

Question

Quizplus · Accepted Answer

The late majority tends to adopt technology only after it has been proven to be beneficial and widely accepted by others. They are more skeptical and risk-averse compared to earlier adopters.

Which Segment of the Market Tends to Adopt Technology Only