Which of the following selling objectives is likely to be associated with the awareness stage of the supplier-customer relationship?
A) consummating an initial sale
B) demonstrating how the product can satisfy an identified customer need
C) getting involved in the early stages of a customer's new product development process
D) both a and b above
E) all of the above

Question

Quizplus · Accepted Answer

The awareness stage of the supplier-customer relationship is focused on creating awareness about the product or service and getting the customer interested. Therefore, the selling objective associated with this stage would be to demonstrate how the product can satisfy an identified customer need, rather than consummating an initial sale or getting involved in the early stages of a customer's new product development process. Option A may be associated with the interest stage, while option C may be associated with the evaluation or adoption stage of the relationship.

Which of the Following Selling Objectives Is Likely to Be