Which of the following buying center people is implementation oriented, takes a tactical view to the decision, and whose daily life is most affected by the seller's product or service?
A) Economic Buyer
B) User Buyer
C) Technical Buying Influence
D) Outside Expert Buying Influence
E) The Advocate

Question

Quizplus · Accepted Answer

The user buyer is implementation oriented and focuses on the tactical view to the decision. Their daily life is most affected by the seller's product or service, making them a crucial part of the buying center. Other buying center members may have more strategic roles, but the user buyer is the most directly impacted by the decision and is therefore the most implementation-oriented.

Which of the Following Buying Center People Is Implementation Oriented