With a buying center, salespeople can usually ignore either the purchasing agent or the user of the product, as long as they can influence the economic buyer.

Question

Quizplus · Accepted Answer

Salespeople cannot ignore any member of the buying center as their input and influence can affect the decision-making process. Each member of the buying center plays a crucial role and has a unique perspective that must be considered.

With a Buying Center, Salespeople Can Usually Ignore Either the Purchasing