When a customer purchases from a particular supplier primarily because of the consistency of its product quality, the customer and supplier are most likely in a transactional relationship.
Correct Answer:
Verified
Q21: The sales force is generally involved in
Q22: The sales force is generally responsible for
Q23: It is not unusual for the customer
Q24: _Is the way an organization attempts to
Q25: It is very unusual for the customer
Q27: Which of the following are examples of
Q28: The sales force is generally more involved
Q29: "The purpose of marketing is to make
Q30: Which of the following is the least
Q31: A consultative relationship is likely to differ
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