The sales force is generally responsible for designing and implementing a firm's customer relationship management (CRM) processes.

Name: The sales force is generally responsible for designing and implementing a firm's customer relationship management (CRM) processes.
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Question

Quizplus · Accepted Answer

While the sales force may play a role in using and inputting data into a CRM system, designing and implementing CRM processes is typically the responsibility of management, IT, and other departments within the organization.

The Sales Force Is Generally Responsible for Designing and Implementing