If CRM offers such great potential, why are companies failing? What is the number one cause of failure?
A) The systems are too expensive.
B) The systems require extensive IT support.
C) The systems are too time consuming.
D) The systems are too difficult to work with.
E) Senior management does not support the systems.
Correct Answer:
Verified
Q1: Implementing customer relationship marketing strategy ranks as
Q2: Advancing technology has made possible better _segmentation
Q4: What percentage of billion dollar companies report
Q5: The future of CRM is dependent on
Q6: The need to consider alternative territory management
Q7: _ million baby boomers are approaching retirement
Q8: If baby boomers retire from sales positions
Q9: Sales departments are having a _ with
Q10: A new generation of software has been
Q11: Keys to campaign management performance improvement are:
A)
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