How have CRM initiatives grown from concept to practice?

Name: How have CRM initiatives grown from concept to practice?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is They usually start in a small area of the company, and if successful, are brought to the attention of executive management who determines if it should be implemented company-wide and defines a strategy for implementation. Rarely has a CRM initiative populated itself, as it must be a coordinated effort across theorganization supported by executive leadership.

How Have CRM Initiatives Grown from Concept to Practice