The TOWS matrix (Weihrich, 1982) is superior to the SWOT analysis because
A) It helps the strategist to rule out unacceptable strategic options
B) It encourages the strategist to stretch resources to create opportunities in the market
C) It encourages the strategist to develop strategic responses which link opportunities and threats to strengths and weaknesses
D) It encourages the strategist to focus on weaknesses

Question

Quizplus · Accepted Answer

The TOWS matrix is an extension of the SWOT analysis that helps strategists develop strategic responses by linking external opportunities and threats with internal strengths and weaknesses, thus providing a more comprehensive approach to strategy formulation.

The TOWS Matrix (Weihrich, 1982) Is Superior to the SWOT