It could be argued that Yip's (2004) conceptualization of a firm's business model is similar to
A) The value chain model
B) Porter's Five Forces model
C) Ansoff's matrix
D) the BCG matrix

Question

Quizplus · Accepted Answer

Yip's conceptualization of a firm's business model focuses on how a company creates and captures value, which is similar to the value chain model that outlines the activities involved in delivering a product or service.

It Could Be Argued That Yip's (2004) Conceptualization of a Firm's