Kaplan and Norton (1996) developed the Balanced Scorecard approach. What is it used for?
A) To monitor employee performance
B) To assess stakeholder power and interest
C) To decide which activities to outsource
D) To measure key drivers of a firm's strategy

Question

Quizplus · Accepted Answer

The Balanced Scorecard is a strategic management tool used to measure key drivers of a firm's strategy by evaluating performance from multiple perspectives, such as financial, customer, internal processes, and learning and growth.

Kaplan and Norton (1996) Developed the Balanced Scorecard Approach