Integrative negotiation is based on a win-win assumption, in that the parties want to come up with a creative solution that can benefit both sides.

Name: Integrative negotiation is based on a win-win assumption, in that the parties want to come up with a creative solution that can benefit both sides.
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Integrative negotiation focuses on collaboration and finding solutions that satisfy the interests of both parties, resulting in a win-win outcome.

Integrative Negotiation Is Based on a Win-Win Assumption, in That