The guidelines for a new product in an existing market include all of the following except:
A) determine the relative advantage of the product in the market
B) make it very complex so selling it to the market becomes easier
C) build awareness through samples
D) build awareness through demonstrations
E) make the product visible

Question

Quizplus · Accepted Answer

Making a product complex does not make it easier to sell; simplicity often aids in consumer understanding and adoption.

The Guidelines for a New Product in an Existing Market