When evaluating a firm's innovation strategy, managers should ask "Where will we end up if we change nothing and continue on our current path?"

Name: When evaluating a firm's innovation strategy, managers should ask "Where will we end up if we change nothing and continue on our current path?"
Brand: Quizplus
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Quizplus · Accepted Answer

This question helps managers assess the potential future outcomes of their current strategy and identify the need for innovation to achieve desired goals.

When Evaluating a Firm's Innovation Strategy, Managers Should Ask "Where