A firm employing a ________ strategy will attempt to combine the benefits of global integration to achieve low cost with the benefits of being locally responsive.
A) Global
B) International
C) Multidomestic
D) Transnational

Question

Quizplus · Accepted Answer

A transnational strategy seeks to balance the benefits of global integration and local responsiveness, aiming to achieve low costs while being adaptable to local markets.

A Firm Employing a ________ Strategy Will Attempt to Combine