Which of the following is not true about licensing?
A) Agreement to make intellectual property available to a company in another country
B) High risk mode of entry
C) Licensee may gain knowledge from the licensor that enables it to develop its own skills and competencies
D) One special form is franchising
E) Generates low profit returns
F) Example is Canadian brewer using Miller for US distribution

Question

Which of the following is not true about licensing?
A) Agreement to make intellectual property available to a company in another country
B) High risk mode of entry
C) Licensee may gain knowledge from the licensor that enables it to develop its own skills and competencies
D) One special form is franchising
E) Generates low profit returns 
F) Example is Canadian brewer using Miller for US distribution

Quizplus · Accepted Answer

Licensing is generally considered a low-risk mode of entry into foreign markets, as it involves granting rights to use intellectual property without significant investment or exposure to the market.

Which of the Following Is Not True About Licensing