A target audience-centered orientation considers
A) The perceptions, needs and wants of the customer
B) The best Advertising strategy
C) The satisfaction of the target audience
D) a and c
E) a, b and c
Correct Answer:
Verified
Q6: The ultimate objective of marketing is to
A)
Q7: Organizations which offer goods and services that
Q8: Organizations are often NOT target audience-centered because
Q9: Which of following is NOT an example
Q10: An organization-centered orientation holds that
A) Customer research
Q12: Research can
A) clarify the perceptions, needs and
Q13: Generic competition for museum attendance would NOT
Q14: The authors believe that the most serious
Q15: Target audience-centered marketing means that the organization
Q16: Marketing should
A) replace management's organizational goals with
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