An organization-centered orientation holds that
A) Customer research is very important
B) Advertising and promotion need not be the most important activities
C) several marketing strategies are necessary
D) Our competition is anyone that competes for our customer's time, energy or money
E) customer ignorance and lack or motivation cause programs to fail
Correct Answer:
Verified
Q5: Describe how marketing fits into the management
Q6: The ultimate objective of marketing is to
A)
Q7: Organizations which offer goods and services that
Q8: Organizations are often NOT target audience-centered because
Q9: Which of following is NOT an example
Q11: A target audience-centered orientation considers
A) The perceptions,
Q12: Research can
A) clarify the perceptions, needs and
Q13: Generic competition for museum attendance would NOT
Q14: The authors believe that the most serious
Q15: Target audience-centered marketing means that the organization
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