What is a good way to describe the first stage in the marketing research process?
A) to define the objectives of the study
B) to plan a formal investigation
C) to define the problem behind the symptom
D) to analyze the organization's past marketing results
E) to determine relationships between variables

Question

Quizplus · Accepted Answer

The first stage in the marketing research process is to clearly define the problem that needs to be addressed, which often involves identifying the underlying issue behind any symptoms observed.

What Is a Good Way to Describe the First Stage