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Nielsen Canada Is What Type of Secondary Information Provider

Question 54

Multiple Choice

Nielsen Canada is what type of secondary information provider?


A) commercial; they collect and package secondary info on a subscription basis
B) non-commercial; they are a not-for-profit dedicated to gathering secondary information
C) internal; they work with marketing departments to collect data on their customers
D) governmental; they are a branch of Statistics Canada
E) technological; they use sophisticated software to create a picture of Canadian shopping habits

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