A group of people who have similar needs that can be satisfied by a product or service as well as have the resources and willingness to purchase the product or service are called
A) a market.
B) a niche market.
C) a resource market.
D) a potential market.
E) a target market.
Correct Answer:
Verified
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Q35: When is mass marketing most appropriate?
A) when
Q36: A sound mass marketing strategy should
A) offer
Q37: Segmentation strategies are based on the premise
Q38: Targeting a product line to one particular
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