Gillette Fusion ProGlide razor ads, which focus on the flexball technology that promise a smoother, closer shave, is a good example of technical innovation positioning.
Correct Answer:
Verified
Q23: Positioning strategies are determined only after the
Q24: Once a brand's positioning has become set
Q25: CIBC recently repositioned itself as a more
Q26: "Coke is it,"and "Can't beat the real
Q27: The "Pepsi Challenge"is a classic example of
Q29: Market challengers such as Pepsi are likely
Q30: Repositioning Apple iPhone would make sense if
Q31: Using psychographic information to develop marketing communications
Q32: The target market profile, or description of
Q33: A group of people who have similar
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