A group of product items that have major attributes in common is called a
A) merchandising mix.
B) product line depth.
C) product concept.
D) product line.
E) product mix.

Name: A group of product items that have major attributes in common is called a A) merchandising mix. B) product line depth. C) product concept. D) product line. E) product mix.
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Question

Quizplus · Accepted Answer

A product line is a group of related products that share common attributes and are marketed under a single brand.

A Group of Product Items That Have Major Attributes in Common