What is the best definition of a product in the "total product concept"?
A) tangible goods that can be purchased to satisfy a consumer need
B) the total sum of a firm's manufacturing capability
C) all elements of the marketing mix
D) a bundle of tangible and intangible benefits that a buyer receives in exchange for money or other considerations
E) a physical item with related features that provides utility to the buyer

Question

Quizplus · Accepted Answer

The "total product concept" refers to the complete set of benefits, both tangible and intangible, that a buyer receives when purchasing a product, which aligns with option D.

What Is the Best Definition of a Product in the "Total