Which of the following statements about the introduction stage of the product life cycle is correct?
A) Losses instead of profit are common.
B) The immediate objective is to reflect the company's image through the new product.
C) Marketing expenses are at a minimum.
D) Setting prices low is a common way to encourage consumer acceptance.
E) Sales growth is typically rapid.

Question

Quizplus · Accepted Answer

During the introduction stage, companies often incur losses due to high marketing and production costs, while sales are still low.

Which of the Following Statements About the Introduction Stage of the Product