Dove was originally a facial bar soap. Unilever has developed products in the body wash, hair care, moisturizer, and antiperspirant segments with the Dove brand name. Unilever has engaged in ________ with this brand.
A) functional launching
B) product stretching
C) commercialization
D) business analysis
E) innovation diffusion

Question

Quizplus · Accepted Answer

Unilever has engaged in product stretching by expanding the Dove brand into new product categories beyond its original facial bar soap, such as body wash, hair care, moisturizer, and antiperspirant.

Dove Was Originally a Facial Bar Soap