Typical examples of control problems associated with test marketing are
A)the lack of cooperation of retailers.
B)over-attention to in-store conditions,such as always-stocked shelves.
C)attempts by competitors to sabotage test market results.
D)None of these are correct.
E)All of these are correct.

Question

Quizplus · Accepted Answer

All of these factors can be potential control problems in test marketing. The lack of cooperation of retailers can affect the availability and visibility of the test product, which can impact the sales results. Over-attention to in-store conditions can create an unrealistic environment and potentially skew the results. Competitors may attempt to introduce their own products or marketing efforts in the test market, which can introduce additional variables that impact the outcomes.

Typical Examples of Control Problems Associated with Test Marketing Are