As it stands today,achieving a complete,single-source data system would
A)require augmenting secondary data on things like media exposure and purchase behavior.
B)combine the above with primary data on consumer knowledge,attitudes,motivations,information search,post-purchase reaction,etc.
C)be cost prohibitive to collect,even if relevant data could be identified.
D)All of these are correct.
E)None of theseare correct.

Question

Quizplus · Accepted Answer

Achieving a complete, single-source data system would require augmenting existing secondary data with primary data on various factors related to consumer behavior such as knowledge, attitudes, motivations, information search, and post-purchase reaction. However, this would likely be cost-prohibitive to collect, even if relevant data could be identified. Therefore, all of the given options are correct.

As It Stands Today,achieving a Complete,single-Source Data System Would