An entrepreneur is able to analyze traffic patterns and consumer demographics (including income,ethnicity,age)to identify the best site for her new upscale Italian restaurant.Mapping software,often called ____,allows her to easily combine demographic data with geographic information.
A)Marketing information system
B)Management information system
C)Business locator software
D)Geographic information system
E)None of these are correct.

Question

Quizplus · Accepted Answer

Geographic information system (GIS) is a type of mapping software that allows users to combine geographic data with various types of demographic information, such as income, ethnicity, and age. This type of software can be useful for entrepreneurs who need to conduct site analyses to determine the best location for their businesses. Therefore, option D is the correct answer. Option A (Marketing information system) refers to a more general type of software that helps businesses manage their marketing activities. Option B (Management information system) refers to software that is designed to help businesses manage their overall operations. Option C (Business locator software) is not a commonly used term and does not accurately describe the type of software the entrepreneur would use to analyze traffic patterns and consumer demographics.

An Entrepreneur Is Able to Analyze Traffic Patterns and Consumer