A marketing manager has discovered that relevant,internal secondary data don't exist to support a decision process.The next step the manager should take is to
A) look for external sources for the relevant data.
B) see if good data can be obtained from published sources.
C) begin a primary data collection effort.
D) All of these are correct next steps.
E) look for external sources and see if good data can be obtained from published sources.
Correct Answer:
Verified
Q3: The "National Panel Diary" (NPD Group)is
A)concerned with
Q7: Although old-fashioned store audits are still used
Q8: The main disadvantage of data furnished by
Q9: Which of the following statements concerning single-source
Q9: Which of the following is FALSE?
A) Effective
Q10: A great deal of commercial information is
Q11: The organization that produces television ratings designed
Q15: One of the oldest services for measuring
Q19: Suppliers of industrial goods advertise most heavily
Q20: Demographically balanced diary panels enable the service
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