Which of the following statements concerning single-source measurement is TRUE?
A)It combines all the relevant data at the individual consumer or household level.
B)Much of the single-source data is tightly controlled by retailers.
C)Many companies that want the advantages of single-source data are not in a position to capture it.
D)None of these are correct.
E)All of these are all correct.

Question

Quizplus · Accepted Answer

Single-source measurement indeed combines all relevant data at the individual consumer or household level, allowing for a comprehensive view of consumer behavior. This data is often tightly controlled by retailers who collect it, making it difficult for other companies to access. Additionally, while many companies recognize the benefits of single-source data, they may lack the infrastructure or capability to capture it themselves, making all the provided statements true.

Which of the Following Statements Concerning Single-Source Measurement Is TRUE