A key distinction of a Marketing Information System (MIS)is that
A)the information is accurate.
B)it can only be used by marketing managers.
C)information is collected on a regular basis.
D)it does not involve focused reports.
E)the information is used in making marketing decisions.

Question

Quizplus · Accepted Answer

A Marketing Information System (MIS) is designed to collect information on a regular basis to support marketing decision-making.

A Key Distinction of a Marketing Information System (MIS)is That