The challenge of having a Marketing Information System (MIS)be effective is
A)to train managers on its use.
B)to justify the cost of the system.
C)to protect the data in the system from hackers.
D)to get accurate reports from the system.
E)to identify,in advance,the data that managers will need to ensure it gets into the system.

Question

Quizplus · Accepted Answer

The effectiveness of a Marketing Information System (MIS) largely depends on identifying the necessary data that managers will need in advance, ensuring that this data is collected and integrated into the system for informed decision-making.

The Challenge of Having a Marketing Information System (MIS)be Effective