In the justice approach to ethical reasoning,deciding what amounts to fair distribution of benefits and costs boils down to
A)the marketing researcher's intuition.
B)the Marketing Research Association's code of ethics.
C)societal consensus.
D)regulatory guidelines.
E)moral principles and values.

Question

Quizplus · Accepted Answer

The justice approach to ethical reasoning emphasizes fairness and equality, which is typically determined by societal consensus on what is considered fair and just.

In the Justice Approach to Ethical Reasoning,deciding What Amounts to Fair