In order to achieve placement of a written release, which of the following should you avoid?
A) directing a release to a specific beat reporter
B) frequently using "exclusives"
C) determining how best to contact a reporter or editor by asking them for their preference
D) calling a reporter or editor yourself, rather than have an assistant make the call

Question

Quizplus · Accepted Answer

Frequently using "exclusives" can dilute the perceived value and uniqueness of the news you're sharing, making it less attractive to reporters and editors over time. It's important to reserve exclusives for truly significant news to maintain their impact and effectiveness.

In Order to Achieve Placement of a Written Release, Which