The cardinal rule for dealing professionally and ethically with media is
A) Cop an attitude.
B) Never lie.
C) Make them realize if the story is good, the company will continue to advertise with them.
D) To remind them that you promised your management a placement.

Question

Quizplus · Accepted Answer

Lying can damage an individual's or organization's credibility and reputation, making it a fundamental principle to always be truthful in dealings with the media.

The Cardinal Rule for Dealing Professionally and Ethically with Media