Of the following items, which one should a professional news release NOT include?
A) clear focus on one central subject
B) items of proven news value
C) hyperbole
D) a "boilerplate"
Correct Answer:
Verified
Q16: The overriding purpose of a news release
Q17: A major element that helps media editors
Q18: A research scientist working for your company
Q19: A new chief executive for your organization
Q20: A story that touches on an emotional
Q22: A news release that has news value
Q23: Public relations and journalism students are taught
Q24: Which of the following is a time-honored
Q25: Which of the following is true of
Q26: The news style that most public relations
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