A major element that helps media editors decide whether to read a news release is
A) how closely public relations writers follow accepted news release format.
B) how much attention is given to localizing the material.
C) a clear indication of the release date.
D) whom to contact if there are questions.

Question

Quizplus · Accepted Answer

Localizing the material makes the news release more relevant to the media outlet's audience, increasing the likelihood of it being read and used.

A Major Element That Helps Media Editors Decide Whether to Read