The exploratory statistical analysis of the data in the data warehouse, which aims to reveal relationships that allow customers to be targeted more accurately, is known as __________.
A) click-stream analysis
B) data mining
C) database marketing
D) CRM intelligence
Correct Answer:
Verified
Q51: Which of the following statements about sales
Q52: Which of the following is not a
Q53: _ use computer technology to integrate all
Q54: _ refers to a computerized process for
Q55: _ is an electronic storage center containing
Q57: CRM software converts information into data that
Q58: Drawing conclusions based on the path a
Q59: Which of the following characteristics should sales
Q60: A systematic integration of information, technology, and
Q61: A way of dealing with customers by
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