An advantage of the need satisfaction sales presentation strategy is that it
A) has a very high closing ratio
B) is easy for inexperienced salespeople to master
C) focuses on a "win-lose" outcome that makes the negotiations spirited and exciting for both parties
D) usually reveals the dominant buyer needs and motivations

Question

Quizplus · Accepted Answer

The need satisfaction sales presentation strategy is designed to uncover and address the dominant needs and motivations of the buyer, making it effective in aligning the sales approach with what the buyer truly values.

An Advantage of the Need Satisfaction Sales Presentation Strategy Is