The following are advantages of using surveys of buying intentions except:
A) surveys can be expensive and time-consuming in markets with a large number of customers who are not easily located
B) the actual product users determine the forecasts
C) forecasts are relatively fast and inexpensive when only a small number of customers are surveyed
D) research gives the sales forecaster a good prediction of customers' buying intentions and some of the subjective reasoning behind their answers

Question

Quizplus · Accepted Answer

Surveys being expensive and time-consuming is a disadvantage, not an advantage, especially in markets with many customers who are hard to locate.

The Following Are Advantages of Using Surveys of Buying Intentions