Forecasting approaches that tabulate responses to questions on surveys or count the numbers of buyers or purchases refers to __________.
A) test marketing
B) surveys of buying intentions
C) time-series technique
D) counting methods
Correct Answer:
Verified
Q21: The "top-down" steps in developing a sales
Q22: The "top-down" steps in developing a sales
Q23: Subjective forecasts based on knowledgeable people's opinions
Q24: A sales forecast method based on key
Q25: The _ refers to a sales forecast
Q27: Managers evaluate and adjust each salesperson's estimate
Q28: Managers evaluate and adjust each salesperson's estimate
Q29: The following are advantages of using surveys
Q30: The following are advantages of using surveys
Q31: The following are disadvantages of using surveys
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